Information on building links to your website (inbound links) .

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Link Building and Directories

To develop traffic it is essential that you get links into your website (inbound links) from other websites. This is known as Link Building.

link building The Google Toolbar PR page discusses this further. If you have a website that contains information that is of interest to other people you may be able to find sites that are willing to link to you. Sometimes they will ask for a reciprocal link and while this is OK it's better if you can convince them to give you a one way link. Some sites with a High Pagerank are now actually charging for links. The value of this remains questionable. Google frowns upon people trying to manipulate their search results and they may eventually penalise them for this making the links worthless.

You can find potential links by searching for your keywords and finding sites that are related to what you do but not in direct competition. If you think that their visitors may benefit from the information that is on your site they may be willing to provide a link to your site.

If you are a member of a professional institute or association you may also find that they will provide a link to your website from their directory.

Bear in mind that the best way to convince people to link to your website is to provide useful, original content. If a website contains useful information it is likely that it will generate inbound links without having to go out and look for them.

Specialist Directory Links

If you provide a product or service there will be at least one specialist Internet directory for this. Getting an entry in the directory may be free or they may charge you for listing your website. You will have to decide if it provides value for money. Sometimes the best way of doing this is to ask some of those who are already included in the directory. Email a few of them and you should get some responses.

Note: These SEO tactics are not only useful for building page rank. You may find that you can also generate additional business directly from these links.

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