Google Pagerank information and a description of how pagerank is awarded.

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Google PageRank (Google PR)

The Google Search Engine uses a factor called "Page Rank" (PR) to determine how sites are ordered in the search results. The "page" does not refer to web pages but to Larry Page, who co-founded Google with Sergey Brin. You can view the PR of any site by installing the free Google toolbar, which you can download from here, http://toolbar.google.com/.

You can also check the * Google PageRank of any website by clicking here. When asked to Run or Save the file just click Run.

The Google Toolbar looks something like this …

google toolbar

The green page rank indicator bar in the example above shows a Google PR of 5/10. (If you have it installed you can confirm this by placing your cursor over the bar.) This illustration is for www.google.co.uk (www.google.com is 10/10.)

What is Google Toolbar Pagerank?

Pagerank is awarded by Google to websites based on both the quality and the number of pages that carry links to your website. If your website has interesting content then other website owners may link to it naturally because it may add value to their own websites. You may also be in a trade or business organisations with online directories that link to you.

Whenever you log on to a website you will see this page rank indicator change to whatever PR the page on the website has achieved. You don’t need to be a nine or a ten and this is extremely difficult to achieve so don’t even think about getting there. Your target should initially be to get a PR of three, four or five.

You don’t need many inbound links to achieve a high page rank (although it can help). If you get an inbound link from a site with a PR of 6 you may find that your site will get a PR of 5 from this alone. Authority sites such as educational establishments usually carry higher page rank. You're well on the way if you can get a leading university to link to your site!

Having said that (and to further confuse things) the informed view is now that the Google page rank that is displayed can be well out of date. Only Google knows a site’s current page rank and as it continues to experiment with new ranking technologies some people say that it is no longer as important as it once was. (I personally think that it may still be very important since Google say that it is on their own website, http://www.google.com/technology/index.html, where they say that, "PageRank continues to play a central role in many of our web search tools".

* (Page rank check courtesy of http://www.nirsoft.net/)

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